On the morning of October 27, Beijing time, it was reported that Amazon would hold another promotion activity similar to Prime Day next month. This is the first time that Amazon has held two such events in a year.
北京时间10月27日上午，据报道，亚马逊下月将举办另一场类似的比赛PrimeDay会员日促销活动。这是亚马逊一年内首次举办两次这样的活动。
Amazon said on Monday that the next event will be held from October 11 to 12 and will be named "Prime Early Access Sale" (member first come first served promotion). Jamil Ghani, vice president of Amazon Prime, said in an interview that this activity is only open to paid members of Amazon Prime and will provide "hundreds of thousands" of holiday products.
亚马逊周一表示，最终活动将于10月11日至12日举行，并将其命名为“PrimeEarlyAccessSale”(会员名额有限促销)。亚马逊。Prime贾米尔副总裁·加尼（JamilGhani）在一次采访中，该活动只针对亚马逊Prime付费会员开放，将提供“数以十万计”假期优惠商品。
It was previously reported that Amazon had started discussing this activity with sellers as early as June.
此前有报道称，亚马逊早在6月份就开始与商家讨论这项活动。
Prime Day starts in 2015 and is usually held once a year in summer. However, due to the operational pressure brought by the COVID-19 epidemic, Amazon adjusted the activity time in 2020 and 2021. In addition, Amazon has also tried other discount promotions, such as clothing promotions, pet themed promotions, and autumn beauty activities.
PrimeDay会员日始于2015年，通常每年夏天举行一次。然而，由于新冠疫情给亚马逊带来了运营压力，亚马逊在2020年和2021年调整了活动时间。此外，亚马逊还尝试了其他折扣促销活动，如服装促销、宠物主题促销和秋季美容活动。
Gani declined to say whether Amazon plans to hold several member oriented promotions every year in the future.
加尼拒绝透露，未来亚马逊是否计划每年为会员举办多次促销活动。
Amazon's membership promotion in October also catered to the trend of holiday season sales in recent years. At present, large retailers will launch promotions long before Black Friday and Online Monday, largely because more retail sales are shifting to e-commerce channels.
亚马逊在10月举行的会员促销活动也迎合了近年来假日季节的销售趋势。目前，大型零售商将在黑色星期五和网上购物星期一之前很长一段时间内开放促销活动，这在一定程度上是因为更多的零售销售正在转向电子商务渠道。
The new promotions may help Amazon start the holiday spending boom earlier. At present, Amazon is facing a slowdown in e-commerce sales and a series of economic challenges, including a potential economic recession, a sharp rise in inflation, continued interest rate hikes, and excessive expansion during the epidemic.
新的促销活动可能有助于亚马逊提前启动假日季节消费热潮。目前，亚马逊正面临着电子商务销售放缓和一系列经济挑战，包括隐藏的经济衰退、通胀率大幅上升、利率持续上升和疫情期间的过度扩张。
A forecast by Bain, a consulting company, shows that this year's holiday season sales are expected to grow compared with last year, but a large part of the growth is driven by price increases. Shoppers may look for more discounts than in previous years because of tight wallets.
根据咨询公司贝恩的预测，今年假日季的销售预测将比去年有所增长，但很大一部分增长是由价格上涨驱动的。由于钱夹紧张，消费者可能会比往年找到更多的折扣。