On the morning of September 27, Beijing time, it was reported that on Monday local time, Netflix, an American streaming media giant, announced that it would open its own game development studio in Finland.
据报道,北京时间9月27日上午,当地时间周一,美国流媒体巨头Netflix宣布将在芬兰设立自己的游戏开发工作室。
In November 2021, Netflix expanded new business and entered the mobile game market for the first time. This is the first time Netflix has set up its own game development studio. In the past year, Netflix invested 72 million dollars to acquire the Finnish game development company "Next Games", and also acquired three external game development companies.
2021年11月,Netflix开拓新业务,首次进入移动游戏市场。这是这次。Netflix第一次开设自己的游戏开发工作室。在过去的一年里,Netflix花费7200万美元收购芬兰游戏开发企业“NextGames”此外,还收购了三家外部游戏开发公司。
At present, the number of mobile games Netflix provides video members to download has exceeded 20. By the end of 2022, Netflix plans to increase the number to 50. Netflix's current game products include Strange Tales: 1984, Back Wing Abandoned Soldiers, etc. The game Back Wing Abandoned Soldiers originated from an original TV series broadcast by Netflix.
目前,Netflix提供给视频会员下载的移动游戏已超过20款,到2022年底,Netflix计划将数量增加到50款。Netflix目前推出的游戏产品包括《怪物语:1984》、《后翼弃兵》等,其中《后翼弃兵》游戏源于《后翼弃兵》Netflix一部原创电视剧。
Netflix's expansion in the game field is still at an early stage. As of August, the number of Netflix game players is still small. According to the survey of mobile Internet market research company Apptopia, among the 220 million video members of Netflix worldwide, the number of Netflix games actively played every day is less than 1%.
Netflix游戏领域的扩张还处于起步阶段,截至8月份的数据,Netflix游戏玩家数量不多。根据移动互联网市场研究公司Apptopia的调查,在Netflix在全球2.2亿视频会员中,每天活跃玩耍Netflix游戏数量不到百分之一。
Netflix officials did not comment on the issue of its game market strategy in the press.
面对新闻界游戏市场战略的问题,Netflix官方没有及时发帖。
Netflix is a world-famous online video platform. However, in recent quarters, with the intensification of market competition, the number of Netflix video members has experienced an unprecedented loss and decline. Netflix decided to enter the game market and develop exclusive games using free game studios to increase the stickiness of video members. It is reported that before this new studio was opened, Netflix had some game development studios acquired, including "Night School Studio" and "Boss Fight Entertainment".
Netflix它是世界著名的网络视频平台,但近几个季度,随着市场竞争的加剧,Netflix视频会员数量出现了前所未有的流失和减少。Netflix决定进入游戏市场,利用自由游戏工作室开发独家游戏,增加视频会员的粘性。据报道,在新工作室之前,Netflix已经有一些收购的游戏开发工作室,包括“夜校工作室”和“BossFightEntertainment”。
Amir Rahimi, Netflix's vice president in charge of the game development studio business, said in a statement that Netflix's game business is still in its infancy, and a lot of work needs to be done before it can provide players with an excellent game experience on the Netflix platform.
Netflix游戏开发工作室业务副总裁拉希米(AmirRahimi)通过一份声明,对于Netflix就游戏业务而言,还处于起步阶段,还需要做很多工作,才能在游戏业务中,Netflix为玩家提供优秀的游戏体验。
Rasimi said that it takes several years to develop a game. It is gratifying that Netflix is steadily building the foundation of a game development studio in its first year of development.
拉希米说,开发一款游戏需要几年的时间,令人欣慰的是,在刚刚起步的第一年,Netflix游戏开发工作室的基础正在稳步建设中。
According to the previous statement of Netflix, the future games will not be embedded with advertisements, and there will be no in game purchases. Existing video member users will see game products available for download in the Netflix client, but after downloading these games, they need to install them as independent applications on their mobile phones.
根据Netflix企业之前的说法是,未来推出的游戏不会植入广告,游戏中也不会有购买消费。现有的视频会员用户正在使用Netflix在客户端上可以看到可供下载的游戏产品,但这些游戏下载后,需要在手机上安装独立的应用软件。