宝莱坞导演拉姆・戈帕尔・维马在宣传其最新拍摄的恐怖片时表示，如果有人敢独自一人在电影院看完该片，便可以获得1万美元的奖金。这部影片名为 《死咒2》，是其2008年拍摄的影片《死咒》的续集。参与这个挑战的影迷将会接受心率监测及摄像头监控，以确保在观影过程中没有因惊吓而闭眼，而且所有 监控结果将实时在影院外的屏幕上显示出来。维马在《死咒》上映宣传时也采用过类似的挑战方式，不过因为有报道称他们选择挑战人选的过程有问题而被迫取消。
A Bollywood filmmaker has issued a lucrative challenge to horror movie fans: a $10,000 reward for anyone who can watch his latest supernatural thriller, alone, in a cinema until the closing credits.
Ram Gopal Varma's "Phoonk 2," a sequel to his 2008 film of the same name, is about an evil spirit that traumatizes a family. "Anyone who says the movie cannot scare him is going to be put in a theater by himself," Varma told reporters in Mumbai at an event to promote the movie.
Varma said the film fan who steps up to the challenge will be wired up to a heart monitoring machine as well as a camera that ensures they keep their eyes open during the whole movie.
Readings from the machines will be shown live on a screen outside the cinema, Varma said, and if the contestant succeeds, they will win 500,000 rupees (approximately $10,850).
Varma issued a similar challenge ahead of the release of the original "Phoonk" but the promotional contest was withdrawn after allegations that the selection process was rigged.
Varma said the contest winner ran out 30 minutes after the film started, but newspaper reports said a film fan in the southern Indian city of Bangalore booked an entire cinema to prove the director wrong and watched the film alone with a doctor on call and security personnel stationed outside.