AA: I'm Avi Arditti with Rosanne Skirble, and this week on WORDMASTER:  Our guest is the author of a book called "On Words: Insight Into How Our  Words Work -- and Don't."
RS: Paula LaRocque has worked for many  years as a writing instructor and newspaper writing coach. Her advice  to English language learners is to try to avoid bad habits that can be  found even in the work of professional writers.
PAULA LaROCQUE: "If they're thinking about beauty and clarity, they  won't be seduced by the things that cheapen the language. And, to my  mind, that's the proliferation of unnecessary euphemisms or fad and  cliché, the things that are embedded in the language like the  proliferation of the -ize and the -wise suffixes. I remember reading in  an obituary this sentence: 'The officer will be funeralized Tuesday.'"
AA: "Someone actually wrote that?"
 

PAULA LaROCQUE: "Yes, somebody actually wrote it. And you and I have  no difficulty in seeing how even silly but ugly that is and how it  cheapens the language and makes it less elegant than it could be. But a  person speaking the language as second language might say, 'Oh, this is  what a professional writer does and so this is what I should do.'
"Let's  say that a member of your audience turns on the television here and  gets the weather and the person says 'Let's see what the picture is  weather-wise.' It's more elegant to say 'Let's see what the weather  is.'"
RS: "You do talk about words in the media and you come down  a little bit hard on the media. Tell us why and what are the things  that perhaps an English language learner might want to avoid when  listening to the media."
PAULA LaROCQUE: "When they listen to the  media, the first thing they're going to hear is what I think of as  media-speak. It's a small vocabulary, flat because it's overused; verbs  such as spawned, spurred, fueled, triggered, decimated, sparked. They  have these little bunches of words that fall into the sentence kind of  fully born: 'He is the architect of a plan hammered out in wide-ranging  discussions.'"
RS: "Isn't written language different from spoken language? Not to defend these words, but -- "
PAULA  LaROCQUE: "I know you're not defending it, but here's what I think: no.  The only thing that should be different between speech and writing is  that writing can be more elegant, because you can edit it. You go back  and look at the sentence. We don't have that luxury when we're speaking.  But everything else should be the same.
"For example, Avi, if  you were going to tell me a story and you walked into my office, you  would probably do a subject-verb-object sentence."
AA: "That's right, that's the natural way people tend to speak."
PAULA  LaROCQUE: "And if we were working on the newspaper, I'd say 'That's  really interesting, maybe you should do a story on that.' So you go out  and sit at the computer and write something entirely different. You  write something like 'Amid a firestorm of criticism, spawned on Thursday  when ... '
"I mean, we know how to engage each other's  interests, how to be dramatic without being melodramatic. We know how to  deliver a message so that we're not boring, bewildering, annoying  people -- in person. And yet we sit down and we write and we do bore,  bewilder and annoy."
AA: "And one last question. We're about to  start a new academic year here in the United States and thousands of  students from around the world will be attending classes and getting an  introduction to academic American English. What suggestions would you  offer them to prepare for the experience?"
PAULA LaROCQUE: "When  they sit down to write, if they wouldn't think about how I'm going to  impress the reader, but only, or rather, how I'm going to get my message  across in a pleasing and clear way. I'm not going to try to use a  vocabulary that's not mine, because I know what will happen is, some of  the words will be just a little bit off.
"And in terms of writing  itself, if they would just sit down and write something as a roadmap  before sitting down at the computer and just putting a sentence into the  thing and start writing that way. If you have a beginning, a middle and  an end planned -- sometimes now we just simply sit down at the  computer, we change things out, we treat paragraphs like interchangeable  modules. It stops being organic with really firmly knit transitions  between one paragraph that grows out of another. We put the last period  on and we say we're done, without ever realizing that what we just wrote  was a rough draft."
RS: Writing coach Paula LaRocque. 
AA:  You can learn much more about how American English works at our Web  site, voanews.com/wordmaster. With Rosanne Skirble, I'm Avi Arditti.