美国奢侈针织服装品牌St. John首席执行官周五表示，该品牌代言人安吉丽娜・朱莉的个人光芒让品牌黯然失色，公司决定启用新面孔代言。
St.John本周发布了2010年春季平面广告，一头红发的30岁英国模特凯伦・埃尔森出任代言，她是“白线条乐团”主唱杰克・怀特的妻子。
自2005年被St. John聘为代言人的好莱坞大牌明星朱莉，今後将不会出现在品牌推广活动中。
St. John在2008年6月就已宣布朱莉即将离去。
St. John首席执行官麦克马洪告诉《女装日报》，“朱莉让品牌相形失色。我们不想再用女演员代言，也不想要金发女郎，我们重新做出选择。”
此外，麦克马洪在一份声明中称：“我们需要展现St. John的现代感，我们正在调整品牌风格。”
Farewell, Angelina: St. John has chosen a new spokesmodel.
After four years as the face of relatively conservative fashion label St. John Knits, Angelina Jolie has been replaced by the flame-haired supermodel Karen Elson. St. John CEO Glenn McMahon told WWD, "We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette." He also noted that Jolie's stardom had overpowered the brand.
The company hopes their choice of model reflects a more modern, "evolved" state of the brand. Elson, 30, is married to musician Jack White of the White Stripes, with whom she has two children.