2007年8月《男性健康》杂志以老虎伍兹为封面
2007年夏,老虎伍兹(Tiger Woods)的代理人给《高尔夫大师》(Golf Digest)的编辑带来了有些匪夷所思的消息。尽管这本杂志每年花费数十万美元以保证获得采访伍兹的优先权,伍兹却罕见地接受了另外一本杂志《男性健 康》(Men's Fitness)的深度采访和封面拍摄。
In the summer of 2007, a representative for Tiger Woods called an editor at Golf Digest with some awkward news. Though the magazine was spending hundreds of thousands of dollars annually to secure preferential access to Mr. Woods, the golfer had agreed to a rare, in-depth interview and cover shoot with another publication, Men's Fitness.
《高尔夫大师》的编辑杰瑞•塔德(Jerry Tarde)承认,对于伍兹的这个决定他颇感“迷惑”。知情人士透露,根据《高尔夫大师》和伍兹所签订的合同,这本刊物每年出资一百万美元向老虎伍兹基金 会(Tiger Woods Foundation)提供捐赠,还负责印刷该慈善组织的年报并赞助了多个伍兹喜爱的高尔夫球巡回赛事。而作为回报,伍兹同意每月为刊物撰写有关高尔夫球 技巧的稿件,并减少在竞争刊物上露面的次数。《高尔夫大师》是一本由泰纳仕出版公司(Conde Nast Publications Inc.)出版的月刊。
Golf Digest editor Jerry Tarde acknowledged that he was 'mystified' that Mr. Woods had agreed to this. Under Golf Digest's contract with Mr. Woods, the monthly, which is owned by Conde Nast Publications Inc., spent as much as $1 million annually on donations to the Tiger Woods Foundation, printing the charity's annual report and sponsoring many of Mr. Woods's preferred tournaments, according to a person familiar with the terms. In return, Mr. Woods agreed to contribute monthly articles on golf techniques and limit his appearances in competing publications.
然而,2007年8月《男性健康》杂志所发表的文章和照片中对伍兹私人生活的详尽展示却是《高尔夫大师》从未获得过的。《高尔夫大师》的编辑塔 德表示,由于那次访谈并未违反《高尔夫大师》与伍兹的协议,他并未对此表示抗议。他说,他以为伍兹之所以同意接受访问,是为了增加他的教练基思•克莱文 (Keith Kleven)的曝光度。《男性健康》文章中大量引用了克莱文的谈话。克莱文没有回应我们的置评请求。
Yet never had Golf Digest been granted the level of access to the golfer's private life allowed for in the article and photo shoot published in Men's Fitness in August 2007. Mr. Tarde says he did not object because the interview wasn't a violation of Golf Digest's agreement with Mr. Woods. He said he assumed Mr. Woods had agreed to the interview as a way to generate publicity for his trainer, Keith Kleven. Mr. Kleven, who was quoted extensively in the Men's Fitness article, did not return calls for comment.
实际上,伍兹和美国媒体公司(American Media Inc.)达成了一笔不同寻常的交易。该公司是《男性健康》杂志和小报《国家调查》(National Enquirer)的所有者。直接参与协议签订的人士表示,伍兹同意拍摄《男性健康》的封面和图片报导,而作为交换,《国家调查》压下了有关伍兹和一名并 非其妻子的女性暧昧关系的报导和照片。《男性健康》每期的发行量大约为70万册,还不及《高尔夫大师》近170万册发行量的一半。
Mr. Woods had cut an unusual deal with American Media Inc., the owner of both Men's Fitness magazine and the National Enquirer tabloid newspaper. Mr. Woods agreed to the cover shot and photo spread in Men's Fitness, whose circulation of about 700,000 per issue is less than half of Golf Digest's nearly 1.7 million, in return for the National Enquirer squelching a story and photographs purportedly showing Mr. Woods in a liaison with a woman who wasn't his wife, according to people directly involved in the arrangement.
美国媒体公司否认与伍兹达成妥协交易、撤掉了伍兹的照片。该公司在12月10日和11日发给《华尔街日报》的书面声明中表示,有关美国媒体公司 和伍兹之间交易的描述是“不准确”和“虚假的”。该公司的发言人和律师均拒绝具体说明不准确之处,不过表示提供这份协议相关信息的人士“消息有误”。在问 到是否就撤下文章同伍兹达成过协议,这位律师表示“不予置评”。
American Media Inc. denies there was any deal to quash photos of Mr. Woods in a compromising situation. In written statements to the Journal on Dec. 10 and 11, the company said descriptions of a deal between American Media and Mr. Woods were 'inaccurate' and 'false.' A spokeswoman and a lawyer for the company declined to specify the inaccuracies, but said sources who described such an agreement were 'misinformed.' Asked whether there was any deal made with Mr. Woods to quash a written article, the lawyer said 'no comment.'